Top 5 Beauty Retail Apps on iOS in Netherlands Q1 2022

In the first quarter of 2022, the top 5 beauty retail applications on the iOS platform in the Netherlands demonstrated diverse performance trends. The data, sourced from Sensor Tower, provides insights into weekly downloads and active users for these popular apps.

Parfumerie Douglas saw a fluctuating trend in weekly downloads, starting with 3.4K in late December and dipping to around 1.9K in mid-January. However, downloads picked up towards the end of the quarter, reaching approximately 2.6K by the end of March. The app's weekly active users remained relatively stable, starting at 12.9K and ending the quarter with 12.2K.

Rituals Home & Body Cosmetics experienced a decline in weekly downloads from 2.4K at the start of the quarter to just over 1.2K by the end of March. The app's weekly active users also showed a downward trend, starting at 11.6K and decreasing to 8.7K.

Etos had consistent weekly downloads, starting at 1.3K and maintaining a similar range throughout the quarter, closing with 1.1K downloads. However, weekly active users saw a slight decline from 5.5K at the beginning to 5K by the end of March.

ICI PARIS XL – Beauty showed a declining trend in weekly downloads, starting at 1.8K and dropping to around 1K by the end of the quarter. The app's weekly active users remained fairly stable, starting at 10.1K and ending at 8.6K.

LOOKFANTASTIC: Beauty & Makeup had a volatile download trend, with a notable spike in late February reaching 528 downloads, and ending the quarter with 410 downloads. The app's weekly active users saw a peak in late February with 1.3K users, before settling at 1.1K by the end of March.

For more detailed insights and data on app performance, visit Sensor Tower.